Publishers appear to be stacking major AAA releases into September, reportedly trying to launch before Rockstar Games' Grand Theft Auto 6 dominates the calendar.
The pattern likely reflects a familiar strategy: get big games out early in a heavy quarter rather than risk getting buried once GTA 6 arrives. Rockstar's next Grand Theft Auto entry has reportedly long been treated as a market moving event, and rivals may be treating September as one of their last practical windows before that shadow lands.
With that many major launches potentially stacked together, very few players may be able to keep up with every release in the rush.
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