Opening day Buzz landed at 15.6 and reached 17.9 by day five. Qatar 2022 peaked at 6.6 across the full tournament. Gen Z has driven much of the lift, with peak Buzz at 43.4 compared with 25 in 2022. Millennials, Gen X, and Baby Boomers also posted higher peaks.
Conversation scores tell a similar story. WOM Exposure hit 27.2 by day four, already passing the 26.4 peak Qatar 2022 reached on day 29. With the final set for July 20, the numbers could still climb as knockout rounds draw in casual viewers.
