In a TikTok post, The School of Hard Knocks described their interview with Zelnick:
$8 BILLION from WHAT 🤯 I interviewed the CEO of one of the biggest video game companies in the world, Strauss Zelnick and I asked him how he got RICH! Since his company publishes the "GTA" video games, I asked him when GTA XI is coming out! I also asked him the number one lesson about business he would teach to people that's not taught in a classroom. Lastly, I asked him the best advice he'd give the younger generation. #wealth #entrepreneur #financialfreedom #motivation
The November 19 window follows two prior date shifts that pushed the game beyond an initial 2025 target and a subsequent May 26, 2026 projection. Rockstar Games first formally revealed GTA VI in December 2023, coming off years of intense fan speculation and a significant leak of unfinished footage in September 2022. The thirteen-year gap since Grand Theft Auto V's 2013 launch marks the longest development cycle in the series' history.
Price and Take-Two's Fiscal Outlook
The release is expected to arrive with a base price point of $80 USD, as hinted by Zelnick's statements.
Take-Two is betting big on GTA VI to drive a projected record-breaking fiscal year 2027. The marketing campaign is slated to kick off in Summer 2026, with a second trailer and formal pre-order announcements likely surfacing before September.
Industry Calendar Shifts
Other anticipated titles like Fable and Tomb Raider: Legacy of Atlantis have shifted their release windows to avoid direct competition with GTA VI.
Setting and Characters
The open world of GTA VI is set in the fictional state of Leonida, featuring Vice City and areas inspired by Florida's diverse landscapes. Players will explore that environment through the perspectives of criminal duo Jason Duval and Lucia Caminos. GTA VI is being developed for PS5 and Xbox Series X|S.
Strauss Zelnick has described his aim for GTA VI's player experience:
Do something that's never been done before
