TikTok creator The School of Hard Knocks stopped Zelnick on the street for a roughly two minute interview. The clip runs about one minute and 47 seconds and has reached millions of viewers, many of whom may not follow earnings calls or SEC filings.
During the exchange, Zelnick reconfirmed GTA 6 for November 19 and referenced Take Two revenue figures, including about $6.7 billion last year and roughly $8 billion expected this year. He also touched on franchise scale, with GTA said to have sold over 230 million copies, GTA V at 225 million plus, and the broader franchise above 465 million.
The source notes Zelnick has repeated the same public talking points at prior earnings calls and industry events, with the November 19 date matching what Take Two has already put forward through official channels. The sidewalk clip may preview a more social first push around GTA 6 marketing, which reportedly could ramp up around June 21.
