When pressed on timing, Zelnick reaffirmed the November 19 launch date for this year. The gap between entries now stretches roughly 13 years after Grand Theft Auto 5, and Zelnick pointed to Rockstar's scale of ambition as the reason the wait has run so long.
The team at Rockstar really does seek to do something that's never been done before. That's really hard, and it takes a long time.
Zelnick said Take-Two pulled in $6.7 billion in revenue last year alone. He added that the company is expected to reach $8 billion this year, a jump he tied to GTA 6's upcoming launch and estimated day-one sales of 25 million copies.
Despite holding firm to the game's release date following a six-month delay, Zelnick has recently suggested that GTA 6 is more than a year behind its original schedule. He also said marketing for the game will kick off soon, which could mean the long-awaited third trailer arrives sometime this summer.
During the same conversation, Zelnick offered broader business guidance. He said people should never compromise integrity, stick to their word unquestionably, and chase work at the intersection of what they are good at and what they enjoy, with emphasis on skill.
I have flaws. There was a time I acted in a way that wasn't consistent with my views about integrity in business. It hurt me really badly, and I learned a powerful lesson. Never do that.
He added that overnight success usually belongs to someone else, and that anything worth doing is hard and takes a long time.
People should chase the intersection of what they're good at and what they like to do with emphasis on what you're good at. Do that thing and the world will probably open up to you.
